- Basic Introduction Of Marketing
- Functions of marketing
- Marketing Concept
(Meaning, Features, importance and Stages)
- The Concept of Marketing Mix
- Elements of marketing (Four P's of Marketing)
- Consumer Behaviour
(Meaning, Features and importance)
(Meaning, Characteristics, Layers and classification of products)
(Meaning, Definition and Scope)
- Product Identification
- Brand, Trademark, Packaging & Labelling
- Product Life Cycle